Vevo is a multinational video hosting service that specializes in music videos. It was founded in 2009 by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media, with EMI joining later as a partner.
Vevo provides a platform for music artists and labels to host and promote their music videos to a global audience. It has agreements with major record labels, independent labels, and individual artists to distribute their content across its platform, which includes its website and mobile apps, as well as on other partner sites like YouTube.
Vevo's primary focus is on music videos, and it offers a range of features to enhance the viewing experience, such as curated playlists, artist channels, and original content. The company also provides analytical tools to its partners, giving them insights into how their content is being consumed and shared by viewers.
Vevo has become one of the most popular destinations for music videos on the internet, with a global audience that spans across multiple platforms and devices. In recent years, it has also expanded its focus beyond music videos, with the introduction of live events and original programming.
