Amazon said in a recent statement that most initial standard commission rates and dozens of key breaking down categories will rise with influences affecting more than 50,000 influencers on the Amazon selling partners. For influencers, the commission will rise between 1.5 to 2 times for all trending categories including fashion, beauty product, personal care, home appliances, kitchen utensils, toys, and books. The maximum commission boost is up to 12 percent on apparels, accessories and beauty appliances, home, kitchen, sports and toys.
Zahid Khan, the Director of Shopping Initiatives at Amazon said that the new incentive of increasing commission rates, and other new tools such as Creator University and Creator Connect will make creators strong during the festive period. Amazon also declared more than 1,500 live streams by creators through its Amazon Live programme during the Great India Festival Sale in mobiles, home appliances and fashion categories.
Apart from the enticement of the influencers, the sale will involve 9,500 new products from small business sellers across all products’ categories, kitchen and home, grocery, beauty, clothing, shoes and arts, crafts, and gadgets. The Launchpad programme will help D2C brands by sharing knowledge and enabling them to pull levers for visibility to grow their organisations. On the previous year, over 700 startups and brands sold on the platform, 250 of which achieves their highest single day of sales.
During the seller updates announced by Amit Nanda, the Director of Selling Partner Services at Amazon, new strategies that will be used to support sellers include cutting fees, among others, was touched on. The company also launched new product listing support services driven by artificial intelligence and designed to assist online sellers when it comes to presenting their products effectively.
Amazon’s online grocery business in India has also led to more sellers including the micro and small sellers from Tier 2 and Tier 3 cities.
